Pre-Audit

Brand Diagnostic

Before we begin, let's get to know your clinic and where you're at right now.

Your name

Clinic name

Monthly revenue (IDR)

How long has your clinic been operating?

Less than 1 year

1 – 3 years

3 – 5 years

5+ years

Revenue Breakdown

Break down your numbers

Revenue has a formula. Let's fill it in together and see which lever needs the most work.

Revenue Formula

        Revenue = (New Patients + Returning Patients) × Average Transaction Value
      

New patients / month

Returning patients / month

Avg. spend per visit (ATV)

Estimated Revenue Rp 0

How does your current revenue compare to your target?

Far below target

Slightly below target

At target, but stuck here

Above target — looking to scale

Bucket 1 — Acquisition

New Patients

How effectively is your clinic bringing in first-time patients?

Quantitative

Where do your new patients come from? Roughly estimate the split.

Paid ads (%)

Referral (%)

Walk-in (%)

Organic / other (%)

Monthly paid ads budget (IDR)

Paid CAC (auto-calculated)

Out of 10 new patients this month, how many typically return next month?

Qualitative

Do you have a specific offer to attract first-time patients?

Yes, actively running

We have one, but rarely use it

No first-visit offer

If a new patient was asked "why did you choose this clinic?" — what would they say?

Cheapest price in the area

Friend's recommendation or reviews

Closest location

Trust in the doctor / specific reputation

We've never actually asked

Bucket 2 — Retention

Returning Patients

How well does your clinic keep patients coming back after their first visit?

Quantitative

What % of patients return within 90 days?

How many times does a returning patient visit per year?

Qualitative

After a treatment is completed, is there a follow-up?

Yes — automated WA or call within 3 days

Sometimes, depends on the staff

No follow-up at all

Is there a loyalty program or reward for returning patients?

Yes, and patients are aware of it

Yes, but we rarely communicate it

No loyalty program

If a patient hasn't returned in 2 months — do you know who they are?

Yes, we have a system that tracks this

Sometimes we remember, sometimes we don't

We have no visibility on this

Bucket 3 — ATV

Value Per Visit

How much revenue are you generating from each patient visit?

Quantitative

Clinic Diagnosis

Recommended Next Step

Brand Audit — 90 Minutes

We go deeper with your real numbers — not estimates. You leave knowing exactly where to start and what needs to change to move revenue.

Rp 1.500.000